// MATHIESON MOLLER
From Sites
to Startups
Nearly a decade in construction. Two years in Manila. Six businesses that didn't make it — and one that's working.
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Nearly a decade in construction. Two years in Manila. Six businesses that didn't make it — and one that's working.
Started as a labourer in Auckland at 18. Worked my way up to project manager at Williams Corporation — 184 homes delivered, $137.7M in value, all before 25.
Moved to Manila for two years, built a remote team, started 6 businesses that failed, and came back to New Zealand to build TradieBack — marketing and bookkeeping for the tradies I used to work alongside. That one stuck.
Every role taught me something the last one didn't
Auckland, New Zealand
The foundation. Theory, frameworks, and the realisation that I learn faster by doing than by sitting in lectures.
LT McGuiness
Auckland, New Zealand
Started at the bottom. Concrete pours, site clean-ups, 5am starts in the rain. Learned how building sites actually work — not from a textbook, but from a wheelbarrow.
Redican Allwood
Wellington, New Zealand
First leadership role. Managing subbies, reading plans, solving problems on the fly. The jump from "doing the work" to "making sure the work gets done."
Williams Corporation
Wellington, New Zealand
The big one. One of NZ's largest residential developers. Managed the delivery of 184 homes across multiple sites, valued at $137,710,000. Budgets, timelines, subbies, consents, clients — the full machine.
Manila, Philippines
Packed up at 24 and moved to Manila for two years. Built a virtual assistance company from scratch — hired a team of 9, learned how to operate across time zones, and figured out what it takes to build something in a country where you know nobody. The business failed — but two years in the Philippines changed everything about how I work.
New Zealand / Australia
Marketing and bookkeeping built only for trade businesses in NZ & Australia. One team handles your website, leads, and admin — so you stay on the tools. No lock-in, no jargon, no cowboys.
Visit TradieBack →Six businesses that didn't make it. Each one taught me something the last one couldn't. No regrets — just receipts.
Teeth Whitening Kit
Apparel Brand
Courses / Coaching
Outsourcing Services
"Be patient and tough; someday this pain will be useful to you"
Marketing and bookkeeping built only for trade businesses in NZ & Australia. Website, leads, and admin — one team, no lock-in.
Every failed business taught me one piece of the puzzle. Easy Glow taught me e-commerce. Resilience taught me content. APEX taught me remote teams and operations. TradieBack is where all of it came together — built for the tradies I spent years working alongside on building sites.
Visit TradieBack →
Not everything has to be a business
Swim, bike, run — the short, sharp version. The only sport where you get to be mediocre at three things simultaneously and still feel like a champion at the finish line.
The fastest way to clear your head after a week of spreadsheets. No Slack notifications, no email — just the road and the sound of the engine.
Dirt track, sideways, full noise. The perfect antidote to sitting in front of a computer all week. Turns out the lessons from speedway apply to startups — commit to the corner or you'll hit the wall.
Breath control, focus, patience — then one squeeze. The only hobby where standing completely still for 30 seconds counts as a skill. Turns out it's the best training for making decisions under pressure.
Whether it's about TradieBack, construction, startups, or just want to say G'day — I'm always happy to chat.